THIS IS

Willow Bridge

LEARN HOW WE'VE CREATED A LASTING LEGACY

National Reputation Built On Local Community Leadership

With a legacy spanning decades, our purposeful journey continues. Since our inception in 1965, Willow Bridge (previously known as Lincoln Property Company’s residential division) has been led and operated by visionaries who have created, managed, and stewarded exceptional residential communities all across America.

Our roots took hold in the heart of Texas during a time when the industry's potential had yet to fully bloom. Now, over a half century later, Willow Bridge and our 4,500 team members have grown to be one of the largest multifamily managers in the United States, with over 180,000 units under management. Plus, we’re one of the nation’s largest multifamily developers, developing over 200,000+ units over the years, with more communities on the horizon.

As we gaze toward tomorrow, we proudly recall our origin story, with a warmth and pride that fuels our purpose — and reminds us of the extraordinary path we've traveled.

FOUNDED IN 1965

Founded in 1965 in Dallas, TX - Willow Bridge (formerly Lincoln Property Company’s residential division) has seen it all when it comes to residential real estate. Throughout the decades, Willow Bridge has developed over 200,000 units and today manages 200,000 units and has $3B in investment AUM.

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INTRODUCING WILLOW BRIDGE

Following Ontario Teachers’ Pension Plan’s purchase of the residential division of the company, we unveil a new name and brand. Today, Willow Bridge manages over 180,000 apartment units and eyes even more growth opportunities in a rapidly expanding marketplace. With $3B in investments under management and over $1B currently under development, the sky is the limit.

Following our acquisition by OTPP, Willow Bridge is no longer affiliated with Lincoln Property Company or Liberty Military Housing, which is reflected in our updated units under management of 180,000 (210,000 prior to our acquisition).

LAUNCHED $1.8B INVESTMENT FUND

Lincoln’s residential division launched a $1.8B investment fund with Ontario Teachers' Pension Plan (OTPP) and Investment Management Corporation of Ontario (IMCO). The focus of the fund is on the development and acquisition of high quality multifamily assets in top US markets.

Lincoln and Cadillac Fairview Form Strategic Partnership

1995 – $500M / 9 asset development relationship with UBS kicks off

1998 – Launch of  $1.5B / 26 asset development JV with Equity Residential

2004 – $400M / 8 asset development program with Sarofim begins

2013 – $500M acquisition strategy with AIG begins

2014 – $500M / 5 asset development venture with Daiwa House starts

LINCOLN PROPERTY COMPANY REACHES 100,000 UNITS UNDER MANAGEMENT

Lincoln’s residential division tops 100,000 multifamily units under management in 1997, according to the National Multifamily Housing Council (NMHC) as the third largest management company in the United States. Lincoln Property Company’s residential division (now Willow Bridge) has ranked on the NMHC 50 list every year since its debut in 1989.

TOP MULTIFAMILY OWNER AND MANAGER

Lincoln Property Company’s residential division appears on the inaugural NMHC Top 50 list as the second largest multifamily manager with 80,706 units under management and the fourth largest multifamily developer with 63,206 units owned in 1990.

LINCOLN PROPERTY COMPANY IS BORN

Lincoln Property Company is founded by Mack Pogue and Trammell Crow to develop luxury apartments. Soon thereafter, construction begins on The Village in Dallas, TX which eventually grows to over 7,000 units.

GIVING BACK

As a company centered on community, we have long been devoted to improving the cities and towns where we work and live. Every year, we host a Tell Your Story campaign to give back to charities that mean the most to our residents. View last year’s winners and their stories.